THE MUSIC RECORDING INDUSTRY PARENTAL ADVISORYī.
Marketing R-Rated and PG-13-Rated Films to Children 13ģ. Accessibility of reasons for ratings 10ī. Issues Not Addressed by the Motion Picture Self-Regulatory System 10ġ. Review of advertising for content and rating information 8Ĭ. Operation of the Motion Picture Self-Regulatory System 6Ģ. THE MOTION PICTURE INDUSTRY SELF-REGULATORY SYSTEM 4ī. Public Concerns About Entertainment Media Violence 1 President's JRequest for a Study and the FTC*sī. Points of view or opinions stated in thisĪ. * Points of view or opinions stated in thisĭocument do not necessarily represent ofTidal Office of Educational Research and Improvement Marketing Violent Entertainment to Children:Ī Review of Self-Regulation and Industry Practices Reproductions supplied by EDRS are the best that can be made In June of 1999, President Clinton empowered the Federal Industry *Films *Mass Media Role Parent Role *PopularĬlinton (Bill) Entertainment Federal Trade Commission ♦Adolescents Cultural Influences Federal Regulation Film Picture, Music Recording Sc Electronic Game Industries įederal Trade Commission, Washington, DC. Self -Regulation and Industry Practices in the Motion Marketing Violent Entertainment to Children: A Review of
Parental awareness of the ratings and labels. System compliance at the retail level and (3) the industries should increase Sanctions for violations (2) the industries should improve self- regulatory Should establish or expand codes that prohibit target marketing and impose
Recommendations are made in the report: (1) the industries under review Parental caution due to their level of violence content. They themselves acknowledge are inappropriate for children or warrant Target children under 17 as the audience for movies, music, and games that The motion picture, music recording, and electronic game industries routinely Section Eight, "Conclusion," argues whether the industry shouldĮxpand codes that prohibit target marketing. Section Seven, "Marketing Electronic Games to Children, " explains marketing Game Industry Self-Regulatory System," reviews game regulatory systems. Recordings to Children," addresses advertising. Section Four, "The Music Recording Industry Parental Advisory Labeling Section Three, "Marketing Movies to Children, " discusses the rating of films. System," describes the rating process and advertising placement standards. Is "Introduction." Section Two, "The Motion Picture Industry Self -Regulatory The report of this study is divided into seven sections. Officials and policymakers, (2) the entertainment media industries, and (3) Study to provide information to three groups of decision-makers: (1) elected Products they themselves acknowledge warrant parental caution in venues whereĬhildren make up a substantial percentage of the audience? And are theseĪdvertisements intended to attract children and teenagers? The FTC designed a Specifically he raised two questions: Do these industries promote Video game industries were advertising products with violent content to Trade Commission to study whether movie, music recording, and computer and Full text of " ERIC ED445294: Marketing Violent Entertainment to Children: A Review of Self-Regulation and Industry Practices in the Motion Picture, Music Recording & Electronic Game Industries Appendices A-K.
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